2011年10月17日 星期一

A brief history of Snoblind

Pixelled Hallucinations 2002
Snoblind debuted with their limited edition self-publish EP "Pixelled Hallucination". An amalgamation of dub, funk, hiphop and breakbeat, it received rave critical reviews from Hong Kong press.

"...a worthy contemporary of DJ Shadow, the debut from Snoblind shows a promising start from an indie group, illustrated by the clever and ingenious music and packaging."
City Magazine, May 2002


DJing @ LCX 2002
Snoblind started a weekly residency as in-store DJ at Lcx, an upscale fashion retailer in Hong Kong. During this period, Snoblind spined a variety of music, from minimalistic techno to downtempo hiphop, from red hot gritty funk to futuristic jazz breaks. Snoblind also used a range of media to DJ'ing, from vinyl to CD to laptop computer using DJ'ing software to real time loop manipulation software.

Radio Programme on RTHK, Hong Kong 2002
A taste of Electric Miles: as part of the "Jazz-up" serial radio programme on Radio and Television Hong Kong Station, Snoblind hosted an one-hour programme about the electric period of Miles Davis. As part of the programme, Snoblind prepared a studio mixtape comprised of Miles Davis' during his electric period. A loving tribute to the legacy of Miles Davis, the mix was praised for its interesting augmentation between Davis' whimsical moments and furious funk.

Continued... DJing @ LCX 2003
Snoblind continued its DJ'ing residency. But 2003 saw them taking on a more refined direction: gone were the all-over-the-place musical styling, in comes a themed selection of tunes: alternating each week Snoblind bought to customers with a fine selection of deep funk, funky soul jazz, obscure but funky film/TV background "library" music, and futuristic breakbeats.

First "Performance" @ Tom Lee Music Carnival 2004
Snoblind performed as part of the "Tom Lee Music Carnival" in Hong Kong. A weekend outdoor event, the performed was titled "DIGITAL RENDEZVOUS: A mini odyssey of dub funk and hiphop". Adopting a matured, "performance-based" approach, Snoblind infused their DJ'ing sensibilities together with their skillful producer for an unique live experience. Whereas most band participating in the event was using the same-old-same-old guitar-drum-bass configuration, Snoblind utilised their notebook computers to offer a wide variety in their sonic palate.

Music x Fashion - Collaboration with Double Brother 2004
Redline Overdrive - as part of the launch of the highend "redline" denim line from renowned street fashion label DOUBLEDOG, Snoblind put together an exclusive mix of 90s hiphop track. With sophisticated selection of tunes combined with lethal mixing skills, the mixtape was a favourite amongst local hiphop aficiandos.

Fund Raising Event 2004
Songs in the Key of Life - At the end of 2004, Snoblind organised a fund raiser for a friend who unfortunately suffered from cancer. In their bid to help raise medical expenses, Snoblind created a limited edition of T-shirt/CD package sold to the public of Hong Kong. The CD, titled "Songs in the Key of Life" was a collection of heart-warming instrumental down tempo hiphop, which received excellent reviews from street fashion magazines such as "Milk" and "New Monday".

Snoblind's Performances in Taiwan 2005
The year Snoblind made contact.
Snoblind performed in the infamous "Spring Scream festival" in Kenting Taiwan in April. As one of a handful of Hong Kong bands being selected, Snoblind delivered a blistering live set, breaking down barriers and redefining live performance by fusing computer music programming, live instrumentation and video jockeying in bringing an unforgettable audio-visual extravaganza.
Snoblind also received a number of press attention on the strength of their performance. In July, Snoblind performed in the largest music event of the year in Taiwan- Formoz Festival, where Snoblind met more Taiwanese fans(friends).


The Year Begins in Taipei 2006
Snoblind continues to expose themselves to music lovers. The first show of Snoblind fell on 1 January 2006: Tiger Chewing Festival at The Wall, Taipei. It was a good start for the Year 2006. Then Snoblind performed in February and March in Hong Kong. In early April, Snoblind was invited to perform at Spring Scream Festival iwhich was held in Kenting, Taiwan again.

Snoblind wish that they can gain more local and global fans by releasing their new album Musica Di Digitalia in May 2006. This album demonstrates the feasibility of making (touching/melodic/atmospheric) music in various genres with two laptop computers plus some essential hardware and software.

In May 2006, Snoblind was interviewed by Smartone Vodafone in Hong Kong and the interview and live video was available at Music Channel of the 3G network of Smartone Vodafone in June 2006.
In early July 2006, Snoblind was invited to Metro Broadcast, a radio station in Hong Kong, for a live interview.

Snoblind performed at Formoz Festival in Taiwan in late July 2006 and Mind Your Head Rock Area in Hong Kong in August 2006. In October 2006, Snoblind played at Kaohsiung, Taiwan, for the first time (Megaport Festival). In November, Snoblind played at Underground 34 in Hong Kong.

Visiting Seoul, South Korea in 2007
Snoblind had the first show, HK Live!, at Fringe Club in early January 2007. Snoblind hit Taiwan in April for Spring Scream Festival and other several gigs there. We were invited to represent Hong Kong to perform at Seoul Fringe Festival in August and we had a great time there! In November, we played at HK Live! again! In December, we played at a CD launch party for Empti in Hong Kong.
People in Australia also noticed about Snoblind and we were glad that an Australian artist Robert Iollini has chosen our music for his audio play "Agent HK" which was broadcasted in a national radio station in Australia in October 2007.

2008 and beyond
The good year started with Clockenflap Multimedia Arts and Music Festival in Hong Kong which was a great success! We had also played in several gigs and met some cool people for possible future collaborations. We are also working on some exciting projects and we will let you know when we have more information!

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